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The longs and shorts both lost their shirts on this jeans company

July 5, 2017 by Cody Willard

Let’s do this week’s Trading With Cody Subscriber Live Q&A by keyboard in the Chat Room at 2pm ET. I’ll be live in the Chat Room and ready to to go! Post any questions you have in the Trading With Cody Chat Room or just email us at support@tradingwithcody.com.

Meanwhile, I just spent the last hour searching the Internet for that time I once wrote about why you should short True Religion Jeans, which filed for bankruptcy today. The only mention about shorting True Religion that I found was this, from 2005:

  • A few weeks ago, I happened to see someone wearing some True Religion jeans walking down the street, and I thought to myself, “This trend is dead, and you need to get short True Religion.”

Called it!

Or not quite…to be sure, if you’d actually shorted True Religion when I called the top, you’d have lost money because even though I eventually turned out to be right, that it was a trend which had topped (about the same time everybody on ABC’s “Lost” was wearing them) , the company was eventually taken private at a higher price than I’d thought about shorting it. I never did short True Religion, but if those who did lost their shirts. Meanwhile, TowerBrook Equity, the company that took True Religion private just four years ago before having to file bankruptcy 1000 days after they closed that deal, really lost their shirts (pants? jeans?).

Make sure you read my report from yesterday about The Voice Revolution. And I’ll see you at the chat in a couple hours.

 

 

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Filed Under: Free Trading and Investing Articles by Cody, Trading

Disclosure: At the time of publication, the firm in which Willard is a partner and/or Mr. Willard had positions in some of the stocks mentioned above although positions can change at any time and without notice.

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This does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or cryptocurrency or token any other product or service by Cody Willard or any other third party. Furthermore, nothing in this is intended to provide tax, legal, or investment advice and nothing in this should be construed as a recommendation to buy, sell, or hold any investment or security or cryptocurrency or token or to engage in any investment strategy or transaction. You are solely responsible for determining whether any investment, investment strategy, security or related transaction is appropriate for you based on your personal investment objectives, financial circumstances and risk tolerance. You should consult your business advisor, attorney, or tax and accounting advisor regarding your specific business, legal or tax situation.

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